I have chosen Marriott International as the corporation I will follow during this semester because I have always been intrigued by this organizations ability to provide consistent quality service to me wherever I am. Of course, it is easy to see how the upscale hotel and resort divisions can provide consistent and quality service, however, what has amazed me is the ability of the lower and mid-scale market entrants (particularly those that are franchised), can provide similar quality, whether I am in San Antonio or Eastern Kentucky.
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