Marriott's main strength is it expertise in hotel development and management. From a customer's perspective (speaking from my own experience anyway) the Marriott hotel brands are managed consistently across all brands. I've never left a Marriott (whether a Fairfied Inn or a JW Marriott) and wish I had stayed elsewhere. This image sets the Marriott brand apart fro other hotels which has more impact on the lower and mid-scale brands like Fairfield, Courtyard, Townplace, etc. When I'm looking for a lower or midscale place to stay, I never even consider the competition if there is a Marriott brand nearby. On the other hand, I frequently leave other hotels with the thought "this town needs a Marriott."
One great internal strength is the corporate governance structure of Marriott. Having a CEO and board chair thinking on the same page is always beneficial for a company. Thus, having the CEO be the chairman of the board strengthens Marriott in investors eyes. Shareholders can be confident that management WILL be focused on what is best for the shareholders, which is increasing the shareholder's value of their investment. Market Leadership and having a "world" branded name, increases the overall value of Marriott ebables successful ventures in the international market. Management's ability to adapt to changes in personal preferences and create lodging ventues that provide what cutomers need and want has enabled Marriott to continue as a maket leader in the hospitality industry.
I have always enjoyed my stays at Marriott. Marriott Rewards are the best.
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