I wish I could say I was a Ritz-Carlton frequent customer. However, working for a public institution funded by the Commonwealth of Kentucky, suffice it to say, my income level is not quite where one would want it to be to frequent what I consider the "creme de la creme" of the hospitality industry.
Needless to say, Ritz Carlton (part of the Marriott brand) has just announced a rewards program that mirrors, no is greatly superior to, that of the company's Marriott Rewards Program. I've always been impressed with the manner win which hte Marriot Reards program operates (I can't be too dissappointed considering I have not had to pay for a hotel room over hte last six years due to my accumulation of rewards point when I trveled significantly for business). However, this new rewards or loyalty program offered to Ritz-Carlton guests is superior to any rewards program I have ever seen. Not only can guests earn free stays at Ritz-Carlton properties world-wide, exclusinve rewards from Ntional Geographic, Vera Wang, etc. are also available.
Now, to book my reservations..... Oh yeah, I work for the government. I can still dream though!
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