Monday, September 20, 2010

Strategic Partnership for Marriott?

September 16, 2010, Marriott ExecuStay is awarded exclusive contract with AMLI Residential (the leading owner and developer of luxury apartment communities in the U.S.).

This partnership places Marriott's furnished apartment service in over 1,000 AMLI upscale apartments in luxury apartment communities, bringing Marriott ExecuStay totals to more than 5,500 units available in the U.S.

How does this strategic move affect Marriott? First, this eliminates the need for the executive lease (a six-month to a year lease) of rental property. This caters to those executives that are on an extended contract job or a professional that is transitioning to a new location/job.

Relocations may not be such a chore, now that Marriott will cater to these professionals and contract workers. Six-months in Marriott extended stay hotel or six months in a rental property? You decide, but don't forget your Marriott Rewards number!

1 comment:

  1. So many times, it's difficult to find a rental for less than a 12 month lease. This is great for people that are temporarily on assignment.

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