Gen Xers make up approximately 31% of all leisure and 36% of all business travel and take about 3.5 leisure and 7 business trips annually (http://www.ustravel.org/news/press-kit/travel-facts-and-statistics).
What does Gen X want from the hospitality industry? A clean room? Fair price? Nice amenities? Sure, but what they desire the most is a relationship with their hotel chain. To accommodate to the taste of the X Generation, Marriott has undertaken major remodeling and renovation projects across the Flagship brand, Marriott Hotels and Resorts and to the Courtyard by Marriott brand, the business traveler's hotel. These renovations are catering primarily to the desires and demands of their most frequent travelers, the Gen X, with technology improvements such as HDTVs in each room, wireless access throughout, ergonomic furniture and decorations.
In addition to the renovations and remodeling to make the hotels more appealing ot this class of business and leisure traveler, there have been upgrades and changes to the marriott Rewards program (Marriott's relationship building tool) that include discounted travel packages and amenities that appeal to this generation.
Well, I'm not Gen X, but I certainly appreciate these amenities. I love having WiFi in the rooms and having a decent TV sure makes for a better stay.
ReplyDeleteMarriott Rewards is the major deciding factor when I choose a hotel. I am able to use my rewards card for business and liesure.
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